Starting an Amazon based business can be an excellent idea. At the same time, it can turn into the biggest failure of your life. The website of the giant retailer is an awesome environment to promote and sell your products. Nonetheless, you need to know how to take advantage of its internal algorithms and promotion opportunities, as this is what all successful Amazon marketers do.
If you aren’t a marketing expert, you should consider hiring a professional Amazon agency to help you set up and promote your business and your products the right way. There are many variables that can influence your results, one of them being the number of product reviews you manage to acquire over the first weeks after the launch. Since there are countless ways you can fail and only one way you can succeed, it comes without saying that you need to do everything you can to choose the best Amazon agency you can afford.
Finding such agencies is easy. All you need to do is to use your favorite search engine to seek this type of services. The most difficult part is to compare all your available options and to make the best possible choice. To start with, you can take a look at the websites of these agencies. They will all showcase their work experience, their background, and their strongest assets. However, you’ll need a way to test how good these professionals actually are. Some of them will publish their best case studies. These are the most interesting ones, as figures don’t lie. If an agency managed to obtain great results in a niche or industry that’s similar to yours, chances are they will be able to replicate this success over and over again. Besides, they already know what challenges they will have to overcome, so they will be more prone to finding the best solutions and to implement them much faster than someone without too much experience.
Client reviews are also very important, so you should always seek for such information before hiring anyone. If you can’t find relevant reviews online, you should contact the agencies on your shortlist to ask for client references. Ideally, you should end up with three or four marketing companies for the final side by side comparison. In order to assess their skills and their capability to handle the Amazon marketing strategy of your business, you may want to put them to test. Prepare a brief for one of your marketing projects and ask them to prepare a strategy and a price quotation. Make sure you send all of them the same information, in order to avoid comparing apples to oranges. Once you receive your quotes, take time to analyze them in detail. When you make your choice, don’t forget to take into consideration the chemistry between your staff and the marketing professionals who are going to handle your projects. Furthermore, prepare and sign a detailed services agreement, as this is the best way to avoid misunderstandings along the way.